paying guest directories attract huge numbers of people seeking information
on local PG. An
online PG Dhoondo lists and organises large number of PGs,
(usually by geographic location, industry or speciality). The details of
PG listings usually include the pg name, the pg address,
telephone number and website address. Some directories provide advertisers with
the option of submitting more detailed business descriptions, details of
products and services offered, uploading images and video, details of members of
associations, employee profiles etc.
An increasing trend is to prompt advertisers to ask their
to post a review onto their pg listing, to make it realistic, neutral and
believable. A reputable directory search website will usually offer advertisers
a range of options to list their business. These may be within a specific
category, (either as a 'standard listing' or a 'premium listing' or a 'sponsored
listing' sitting near the top of the list). As most web users only bother to
search through the first few listings, most advertisers hope to place their
listing at, or near the top of the list.
As a small pg owner, you should think carefully about the return on
investment achieved through submission to any type of paid online business
pages. There are hundreds of business directories to choose from. This
advertising spend is only worthwhile if visitors click through and buy
The main types of online business directory are as follows:-
Major Business Directories tend
to be organised around a category and subcategory style structure, (associated
with traditional markets and industries and segments within those markets).
These well established layouts help navigate and drill down to individual
listings. Most of these provide advanced search capabilities to browse by
keyword. Most charge an annual business listing fee for advertisers to include
their companies within them.
Niche Business Directories tend
to focus on one particular industry or market. Many include topical news items
and useful articles related to that market. Most will charge for 'sponsored' or
'featured listings' to appear at the top of the list, while offering free
listings for the majority of other advertisers. Some directories use a
rotational advertising system to allow all advertisers within a category, to
take their turn at the top spot for a fixed period before returning to the
bottom of the list. This presents some degree of neutrality and fairness so that
advertisers with deep pockets can't monopolise the best spots.
Bid-Based Directories tend to
order business listings, by how much money advertisers have bid per position,
per click or per timeframe. It is an auction for being top of a category list.
Advertisers bidding the most will temporarily receive the top position until
such time as a competitor outbids them to take over the top spot from them.
Many Trade Associations have their own member-based
directories. This format is common in highly regulated industries such as
accounting, insurance, law and professional services. Customers can have
confidence that members listed are accredited, according to the standards set
down by the Association or the regulatory body.